Nowadays, marketing is everything in the business world. It isn’t only a way to present your new company to the world, but also to promote your merchandise and services, and most importantly, to reach your audience. Marketing is so crucial that there are multiple platforms and channels that you can use to implement your strategy.
However, let’s be honest, oftentimes, these strategies can cost a lot of money. This is the main reason why it can be challenging to get your business going. This is especially true for new companies that are restricted money-wise and that face different kinds of expenses. Still, there are numerous methods that you can use. These can be as effective as having commercials on TVs, but unlike those, they do not require significant investment.
1. Social media platforms
There is absolutely no doubt that these have taken marketing to a whole new level. First of all, they enable you to advertise your company if not free of charge, then with minimal investment. Secondly, there are so many features you can use, so you can rest assured that you will reach the target audience. Thirdly, it seems that there is a new platform available every year, which makes your options endless. Initially, there was Facebook, but today, you can use Twitter, Instagram, TikTok, and many others.
If you utilize these wisely, you will boost your business in no time. There are multiple guides on social media marketing that you should read online. Some of the essential tips include choosing the right platform according to your potential customers. Yes, everyone’s on Facebook, but Instagram is still mainly used by young people, so if they are your target audience, you have to make an Instagram account immediately.
Furthermore, each of these provides the users with an abundance of features, and you should use as many of them as you believe necessary. In addition, some are created specifically for advertising purposes, and you should not skip these under any circumstances.
2. Email marketing
Yes, email marketing is still relevant. Some people might argue that it is not as significant as social media platforms, but believe us, it is. Just think about it – Do you know a single person that doesn’t have an email address? No, we don’t either.
The thing about this type of advertising is that it provides you with the opportunity to communicate with your customers without any trouble. Surely, you can do this with social media platforms also, but people will usually choose to contact you via email, because it just seems more professional.
You can ask people to sign up for newsletters on Facebook, Twitter, Instagram, via your website, and you can even invite them to do so in person when they visit your store.
One of the best methods that you can utilize email marketing is to provide your subscribers with coupons and discounts. Trust us, there isn’t anything that people love more than free stuff. This is a sure way to attract their attention to your startup.
3. Content marketing
This advertising strategy is on the rise, and there is a good reason for that. Not only is it completely free, but it also allows you to show your creative side, and what’s more, choose how you want to present your company exactly.
Create content that is closely related to your line of work, but also make sure that it is appealing to people. You can introduce them to your business, help them learn something new, give them tips on specific questions, and so on. When it comes to content writing, the sky is the limit, literally.
However, there is one piece of advice we have for you. Besides having to make the content interesting and informative, you should also use different genres. What are we talking about? Clearly, you can start with texts and articles, but you have to make sure that they are not too long. Let’s be honest, no one is going to spend 15 or 20 minutes reading your essay.
Furthermore, you should also use videos, photos, voice recordings, even podcasts. Today, the marketing world is full of possibilities, and you should implement each one of them.
4. Participate in community events
One of the best ways of promoting a startup is to do it in person. Surely, you can spread the word around, but our advice is to take advantage of every community event. First of all, these are always filled with people, i.e., your potential clients. Depending on the event, you might be able to set up a booth and show your products to the visitors.
Another great way to get everyone’s attention is to show how generous you are. When it comes to giving gifts, there are so many things that you can do. Firstly, you can gift free samples of your products. This is a great way to present them to people and show them its benefits and features. Next, you can offer free classes or courses in your line of business. Finally, you can give them small decorative items like custom-made enamel pins to show your gratitude for their time and attention. If these sound interesting to you and you are wondering where to find enamel pins, visit the GSJJ website to get your answer.
5. Make flyers
These have been used for decades now, and even though digital marketing is in full swing, flyers can still be pretty effective. The best thing about this is that you can put them up, well, everywhere from bulletin boards in the street to local grocery stores, dentist offices, retailers, and so on. Once again, the effectiveness of these will depend on the profile of your target customer. If you want to reach millennials, you should stick to digital marketing and social media platforms. On the other hand, if you are targeting the elderly, these can prove to be quite useful. Nevertheless, you have to be wise when designing these. After all, they have to be unique because you want to be sure that they will attract the attention of everyone who passes by. Once again, there are guides with tips that you should use online, but also tap into your creative side, and consider what your clients will find exciting and appealing.