When you think about shopping, what’s the one thing everyone hopes for? Other than finding what they are looking for, of course. You guessed it, sales and discounts. There just something magical when a person finds a way to save money while also spending money. With that in mind, you can see how effective vouchers and coupons that offer those discounts can be. It’s even easier nowadays when a customer no longer has to download an email and print out a discount code to show in the store. All that is needed nowadays is to either scan the code directly from your smartphone or simply type in the code when shopping online and that’s it – you’ve saved money.

So, how can someone as a store owner use this? It’s clear how discounts are beneficial for the customers, but what about the seller? Why would someone offer discounts and cut their profits? Well, it’s all part of the overall marketing strategy that involves coupons and vouchers. If you are interested in learning how to effectively use those, as a business owner, stick around for a little bit. Also, if you’d like a few tips on how to effectively use coupons as a customer, stick around as well. We’re going to try and cover both sides.

1. Define A Strategy And The Final Goal


How do you want to do this? What are you trying to ultimately achieve? Those are the questions you need to ask yourself before you even start anything. It’s not as simple as giving away a 10% discount to everyone, at any time for any item they choose. Do a little bit of research on the market and your potential customers, see what they might be interested in and act accordingly. For starters, you could even go as basic as 2+1, meaning, buy two items and get one free. That would be a great strategy if you’re trying to launch a new product. It would encourage people to try out a new thing because they get such a good deal out of it.

2. Stay Up To Date


It’s easy to fall back off track when everything’s developing at such a rapid pace nowadays. However, it’s not too hard to keep up with some of the more popular trends. With technological advancements, people and their smartphones are faster than ever. Nobody wants to type in a discount code nowadays, they would much rather just scan the QR code and be done with it. If you can optimize your coupons and vouchers to be up to date with the latest and greatest in the tech world, you should be golden. Don’t fall off – read the blogs, check up on the ‘competition’ and see what they’re doing. Stay up to date.

3. Use Push Notifications


We know it’s easier to send a code via email, but those easily get lost in the sea of the similar mail and people just scroll past it. What good is a voucher if no one ever redeems it? Now, with push notifications, chances of not noticing you’ve got a coupon are slim to none. If you have an app, delivering vouchers and notifying your customers that they’ve received it is the way to go. That way they’re far more likely to use it. If you have an app that uses the location, you could surprise your customers with a discount when they’re near the store.

Now, let’s take a look at the customers and how they can get the best out of their coupons.

4. Look For Coupons Online


There are a lot of coupons out there, even if you don’t receive them in your mail, believe us. From $0.10 ones to the ones for a few hundred dollars – there are all kinds of vouchers and discount codes just waiting to be used. If you’re looking to buy something, it might be worth it to look around for some of them. Let’s say you’re looking for some new clothes, a warm sweater as a Christmas gift perhaps, you could find some coupons for several stores at and save a few bucks during gift shopping.

5. Use Them As Much As Possible


Somehow, we still manage to forget that sales aren’t only happening during Black Friday and when the stores switch their t-shirts and bathing suits for coats and scarves. You have an opportunity to save a little bit of money every day. Who says you can’t save while grocery shopping? As we’ve previously mentioned, look for coupons and you’ll find them. Once you do, incorporate them into your daily life. You don’t have to spend $200 to get a discount – you could get one at $2. You just have to try.

While there are things in your life you cannot control, monitoring your spending is by no chance one of them. So, look for vouchers, scan QR codes – do as much as you can to save a few bucks. Use every opportunity that presents itself. Don’t be lazy.

6. Get Rewarded For Loyalty


It’s not uncommon for stores and brands to reward their loyal customers. In fact, they do it more often than not. It’s the way to keep both parties satisfied and keep the relationship blossoming. Next time you’re shopping online for your favorite skincare products, hair products or anything else for that matter, check for loyalty programs and see if there’s something there to be worked with. There are usually some benefits for the regular customers and more often than not that is a discount or even a free item.

You could even try emailing them, not to ask for anything, but to thank them for great products and to tell them how you’ve become and are planning to stay a loyal customer and maybe you get something in return, you never know.

As you can see, both parties can easily benefit from vouchers and coupons. Stores generate more sales and attract loyal, recurring customers and the customers save a few bucks here and there. It’s a beautiful relationship.